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Struggling to get funding? Find out how to impress investors

Create a pitch deck investors will love and get 1:1 guidance from an angel investor who helped founders go on to raise over $1bn:

  • Candid feedback on your deck, your business and fundraising strategy
  • Learn how to create a best-in-class story-driven deck
  • Fix the mistakes that have been holding you back

If you are struggling to get investor attention or traction, our course and advice combo will show you why and how to fix it.

 

Our know-how is endorsed industry experts...

Five ways to  maximise your impact with investors

 

   Happy customers...

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Peet Denny, Founding Partner - Climate VC

'Working with UP AND TO THE RIGHT has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.'

 

Marta Krupinska

Marta Krupinska, ex-Head of Google Startups UK and Co-founder of CUR8

'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'

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Tim O'Shea, Founder -

Sapling

'U2R provides a simple to follow framework that helps Founders bring out their story, key advantages and market. This gives the basis for a punchy deck with impact. It’s been really helpful for me and I’ve suggested to many Founders to take the course before pitching any Investor. Highly recommended.'

 

   Happy customers...

Peet Denny, Founding Partner - Climate VC

'Working with UP AND TO THE RIGHT has been a magical experience. They've helped me crack my own pitch deck and messaging. They've done the same for startups we invested in. They can do it for you as well.'

 

Marta Krupinska, ex-Head of Google Startups UK and Co-founder of CUR8

'I've never seen a better guide to pitch decks. The course is packed with brilliant advice from experienced entrepreneurs and investors. You'd be mad not to take advantage of it.'

Tim O'Shea, Founder -

Sapling

'U2R provides a simple to follow framework that helps Founders bring out their story, key advantages and market. This gives the basis for a punchy deck with impact. It’s been really helpful for me and I’ve suggested to many Founders to take the course before pitching any Investor. Highly recommended.'

 

Special offer: Includes two free bonuses

Bonus #1

Free Ultimate Financial Modeller (worth $79)

  • Easy to use, best-in-class modeller will create financials in minutes
  • Works for any business model - SaaS, eCommerce, Marketplace etc.
  • Learn how to understand your financial dynamics and crush your numbers
  • Includes a Runway Calculator and an Ask Generator to plan your fundraising
  • Complete with tips on how to build and iterate your model
  • Takes the fear and the pain out of financial modeling

Bonus #2

Free 30 minute session with Marcus Exall (worth $150)

  • Marcus is a top Angel investor and the first ever Investor in Residence for Virgin Startup
  • He has advised and backed founders who went on to raise over $1bn
  • Before that he played a key role at several high-growth scaleups
  • Speak to him to get feedback on your deck or fundraising strategy 

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No quibble 7 day money back guarantee

We're confident you will find our course exceptional value. If it's not for you, let us know within 7 days of purchase and we will give you a full refund.

Get your fundraising on track today

 Comprehensive advice and insider tips from a top Angel investor

 Based on our own insights and over 1,000 hours of research into what global investors are looking for

 Access up to 4.5 hours of video and audio content

 24 pitch deck tools to help you create your content step by step

 A slide template to help you craft your deck

 Learn the essentials quickly with our 1 minute lowdowns

 Create your deck in a day or space it over a week with our 7 day guided programme

 Free bonus #1: Financial Modeller to crush your numbers (worth $79)

 Free bonus #2: 30 minute feedback session with Marcus Exall (worth $150)

 No quibble 7-day money back guarantee: if you're not happy, we'll refund you.

‘U2R have transformed me from a pitch deck apprentice to a graduate. They developed my storytelling and cut through all the unnecessary details. The materials we worked on together helped us close our last round and I have confidence it will help us immeasurably with the next.’

Dan Grech, Founder of Global OTEC

Your path to impressing investors with your pitch deck

Part 1:

Are you heading in the right direction?

55 minutes

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Pitch Deck 101

Learn the basics

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Deck strategy

Know what investors look for.

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Story

Create a compelling storyline

Part 2:

What business are you really in?

45 minutes

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Purpose

Stand out and make investors care

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Problem

Find a big problem to solve.

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Competitive landscape

Master market dynamics.

Part 3:

How appealing is the investment opportunity?

35 minutes

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Financials

Build an appealing financial model.

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The Ask

Plan and validate your ask.

Part 4:

How distinctive is your offer?

40 minutes

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Solution

Solve your big problem in a new way.

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Value proposition

Make your solution irresisitble.

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Product

Show the magic you've made.

Part 5:

Are you making sufficient progress?

50 minutes

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Traction and GTM

Show momentum or plan to win.

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Growth

Prove how fast you can grow.

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Business model

Show you can generate lots of cash.

Part 6:

How big can this become?

35 minutes

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Market

Prove your market is big enough.

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Why now

Show your timing is right.

Part 7:

Who matters?

20 minutes

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Team

Show your team has what is needed.

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Contact

Make it easy to progress.

 Founders really rate our advice

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Chris Beech, Founder - Luhv Drinks

'Any founder will be greatly advanced by having the experience and guidance from such an experienced investor. Really made a difference to my journey, and I have no doubt he would have the same effect on any founder he comes into contact with.'

Shayna Micol

Shayna Micol, Founder - LuvBuckets

'As a first-time founder, working with Marcus was exceptionally beneficial...Marcus is truly a worthy mentor with expertise that will assist any founder, at any level, towards progressing down a path to success.'

 

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Hossam Elgamal, Founder - Lovedoc

'Marcus possesses an exceptional understanding of business and a remarkable ability to provide targeted advice that resonates with my entrepreneurial journey. His guidance on refining my business strategy and perfecting my pitch has been transformative.'

 FAQs

Unlock lifetime access for $399 >>

We help founders master the startup journey

Marcus Exall is one of the UK's top angel investors. He's advised and backed founders who went on to raise over $1bn. Before that he played a key role in several high-growth scaleups, such as Student.com and Monese.

He is ably assisted by Nick Berry, a strategist with whom he has worked for over 20 years. Nick founded, grew and exited a successful strategic digital agency helping dozens of top brands grow. He is using big brand thinking and frameworks to help startup and scaleup founders lay the foundations of $1bn businesses. Andy Maher, an expert in scaling and selling successful businesses, completes the U2R team.

We know how hard the journey is. We formed U2R to make the path easier for and ensure more founders achieve their ambitions, especially those without easy access to networks of advisors or investors. 

Endorsed by partners who share our passion for helping founders

Our know-how is endorsed industry experts...